CRM Buyer Talkback

Re: Leveraging Predictive Analytics in Marketing Campaigns
Posted by: Colin Shearer 2005-11-03 22:17:04

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Customers today come in increasingly unique and differentiated segments. They want to be seen and approached as individuals with specific needs and to feel that offers address them personally. Satisfying these self-segmented customers requires a careful balance of science and art. While creative ideas and good marketing instinct will always be important, effective marketing requires a thorough understanding of customer behaviors and motivations.

Advanced Marketing Research and Analysis Solutions
Posted by: jneville100 2009-04-14 21:26:55 In reply to: Colin Shearer

I know that TheMarketingAnalysts.com use SPSS Clementine when they conduct market basket analysis (affinity analysis), customer churn and a number of other predictive marketing research techniques that are featured at http://www.themarketinganalysts.com/analytical_predictive_marketing_research.html. Very good article. Thank you..