CRM Buyer Talkback

Re: CRM for the Small Biz: Turning Agony Into Ecstasy
Posted by: Maria Verlengia 2009-10-30 04:33:08

See Full Story

Small businesses frequently rely on a haphazard assortment of tools to manage their CRM processes, such as email, contact managers and spreadsheets. However, such methods are usually not sustainable or scalable. "Their customer data ends up fragmented across 10 different applications and physical locations," said Dmitri Eroshenko, CEO of Relenta. A good CRM solution can help small businesses tremendously by reducing data fragmentation and administrative tasks. Team and individual productivity will then increase.

CRM for the Small Biz
Posted by: smeade 2009-10-30 08:15:53 In reply to: Maria Verlengia

Thanks for the well written article and for the interview. I'm glad to small business CRM highlighted. Many small businesses are managed and run by people with domain expertise but not necessarily sales and CRM experience, or CRM is thought of as something large and unwieldy that only pertains to very large corporations. For these reasons, the benefits of CRM are sometimes overlooked by small biz owners.

Thanks for the ink!
Posted by: Dmitri Eroshenko | Relenta 2009-10-30 04:41:54 In reply to: Maria Verlengia

Thanks for the great article, Maria!

Here's another interesting post on this subject:

Email + CRM + LinkedIn + Twitter = Hustler's Power Drill

http://www.readwriteweb.com/enterprise/2009/10/email-crm-linkedin-twitter-hustlers-power-drill.php