CRM Buyer Talkback

Re: 3 Keys to Mobile Customer Retention
Posted by: Robert Sanchez 2009-07-08 15:00:17

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The U.S. has a wireless subscriber base of nearly 270 million users, with 12.5 percent using mobile Internet services. At the other end of the wireless technology spectrum, 98 percent of all cellphones in the U.S. are now text-enabled. In the past two years, texting increased more than 450 percent. Today's average mobile user places 204 voice calls and sends 357 text messages per month. These statistics prompt the question: What is the right technology to choose for your mobile customer retention strategy -- mobile Internet or mobile texting?

SMS vs Mobile Web Design - why not both?
Posted by: jonancoop 2009-07-08 15:22:58 In reply to: Robert Sanchez

Robert - good information. Marketers should understand this topic clearly. But why choose between SMS and mobile web? Enhance your SMS campaign flow with mobile web design. The mobile landing page can acquire a lead, spur actions like click to call or email, even go directly to a point of sale.

SMS Levels the Playing Field
Posted by: msimms 2009-07-08 18:05:55 In reply to: jonancoop

Clearly, SMS is the lowest common denominator, so if you are going to avoid alienating potentially 87 percent of your target, you should be building campaigns that stand on their own strictly using SMS. I agree that campaigns can only be stronger if they also include a mobile Web component *for those who can use it*, but they need to be independent of the mobile Web in order to realize the much bigger potential of SMS to level the playing field. Mobile Web? Absolutely, but don't depend on it for a successful campaign.