CRM Buyer Talkback

Re: How Business Process Definition Can Rescue Your Rollout
Posted by: Ron Wegmann Sr. 2009-03-31 22:17:07

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Companies deploy CRM solutions to improve business performance, maximize customer relationships and enhance customer service, but many deployments fail to meet expectations. There are many reasons technology rollouts fail, from lack of planning to lack of funding, but there's another, less-understood culprit: poorly defined business processes. Many companies expect to reap benefits from the automation capabilities of technology, but without careful evaluation, they can end up automating bad business processes.

Implementation Methods
Posted by: pmzonca 2009-03-31 22:23:09 In reply to: Ron Wegmann Sr.

Those of us who've practiced business process improvement / re-engineering have utilized the approaches your article suggests and have produced sustainable value for our clients. Keep the good information flowing.