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Five years ago, Mark Goldstein and three partners recognized that loyalty programs were becoming a cottage industry. Coming up with the right way to manage those programs, he believed, would be a neat trick. So would finding an effective way to lure in customers. "The toughest part of the business is the selling," Goldstein, founder of San Francisco-based Loyalty Lab, told CRM Buyer. "Nobody wanted to go first." About two years ago, though, after lots of trial and error, the company "reached the scale that would make it work."
Point rating system...amazing results for sales and enhancements
Posted by: ifranks 2008-11-27 04:56:44 In reply to: Jim Offner
Loyalty program points, dollars spent, and/or inter-rater rating points can all add-up.
The nice thing is that users will always pick a similarly-priced competing product that offers "points" over one that doesn't.
Obviously, this can help keep a customer buying products and services (every month, in the SaaS model).
As points accrue, a user with a high level of points can be regarded more highly too. This becomes important when mitigating feature requests for enhancing products and services, right?
The nice thing is that users will always pick a similarly-priced competing product that offers "points" over one that doesn't.
Obviously, this can help keep a customer buying products and services (every month, in the SaaS model).
As points accrue, a user with a high level of points can be regarded more highly too. This becomes important when mitigating feature requests for enhancing products and services, right?
