CRM Buyer Talkback

Re: Our Space
Posted by: Denis Pombriant 2008-06-16 13:45:09

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I have always advocated that CRM is a growing field, and that it grows at the margins whenever some innovative company introduces a new application type. As such, the definition really speaks more about all of the front office than CRM alone. Nevertheless, over the last few years we've seen a lot of new applications in sales, marketing and service that fit this description. So imagine my surprise last week when I was speaking with the CEO of a self-described "social networking" company.

Social Networking Meets CRM
Posted by: ncl209 2008-06-16 13:46:59 In reply to: Denis Pombriant

CRM and social networking are natural partners when done correctly and I think any social networking site that would want to blow off the possibility of tying in CRM features is missing the boat. One great site is www.octopuscity.com, which is a free contact manager that includes a business network and you can sync in contacts from Gmail, other webmails and Outlook.