CRM Buyer Talkback

Re: Can CRM Handle Web 2.0?
Posted by: Erika Morphy 2008-03-26 06:59:13

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Having your customers comment on your policies, products or employment practices is one thing. Having them suggest ideas for improving said policies and products -- in a public forum where participants can vote on these ideas, no less -- is an entirely different matter. How well a company can handle customer participation in its business -- beyond, that is, spending their money to purchase its products -- is unclear. Few companies have actually put in place Web sites where customers can log on and advise the management what to do, said blogger Mack Collier.

Re: Can CRM Handle Web 2.0?
Posted by: Filiberto Selvas 2008-03-26 14:27:39 In reply to: Erika Morphy

Timely! I posted this yesterday: "what makes me crazy when I see so many online communities totally unattended by the host company or worse yet: totally disconnected from those that actually drive the direction of the product or service. As the Cluetrain Manifesto would express (paraphrasing): Markets are conversations; are you ready to engage? "
http://selvascano.spaces.live.com/blog/cns!D7439E6DC600CAE9!1488.entry