CRM Buyer Talkback

Re: Salesforce.com, Google Take Baby Steps Toward Integration
Posted by: Louis Columbus 2008-03-16 07:13:54

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There are those partnerships where the companies swap logos and do joint press releases and that's about it, and then there are partnerships where true integration happens. This latter type of partnership is starting to emerge between Salesforce.com and Google, and that's a very good thing for the CRM industry. It's clear that Google and Salesforce.com are moving quickly in the direction of integration at the XML level. This is a baby step in the direction of integration, yet noteworthy as the integration of Google messaging and scheduling apps can be quickly achieved once this is completed.

Re: Salesforce.com, Google Take Baby Steps Toward Integration
Posted by: francisc 2008-03-16 07:21:56 In reply to: Louis Columbus

Perfect timing for this. OpenSpan (www.openspan.com) has just built an interface to allow, not just salesforce but any legacy application, inclduding CRM to interface and collaborate with any of the Google API's. From any CRM package now, you can pull up related "google" docs for that account, send Gmails, return a list of documents, update Google spreadsheets real-time, send Google Docs as shipping notes. Google API's are inherently hard to decipher and certainly extremely hard to integrate in SAAS, homegrown or customer CRM packages. OpenSpan is a fully GUI, drag and drop integration tool.
So Louis, good timing all around on the article. Google lacked integration for the enterprise, we believe that is changing and it needs to, to help bring Google into the enterprise (integration) world.
Francis
http://franciscarden.blogspot.com