As important as it is to have a mobile CRM strategy, you can have too much of a good thing. The trick is to walk the fine line between an insufficient mobilization effort and one that's overly aggressive. That line is different for employees who need easy access to data while traveling than it is for customers for whom a little contact goes a long way.
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SAP Pulls Hybris Into Its Stable
SAP has been slow to move to the cloud, but lately it appears to be working aggressively to make up lost ground. "With more and more customer interactions moving to the digital domain, the ability to engage, nurture and fulfill that individual customer need in real-time requires a new world of dynamism not present in systems today," said SAP's Jamie Anderson, director of global solution marketing.
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