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When Mobile CRM Goes Too Far, Part 3


As important as it is to have a mobile CRM strategy, you can have too much of a good thing. The trick is to walk the fine line between an insufficient mobilization effort and one that's overly aggressive. That line is different for employees who need easy access to data while traveling than it is for customers for whom a little contact goes a long way.
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SAP Pulls Hybris Into Its Stable


SAP has been slow to move to the cloud, but lately it appears to be working aggressively to make up lost ground. "With more and more customer interactions moving to the digital domain, the ability to engage, nurture and fulfill that individual customer need in real-time requires a new world of dynamism not present in systems today," said SAP's Jamie Anderson, director of global solution marketing.
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Re: Mobile CRM Gets Gamified 2  nicholassparks   2013-06-03 03:34:01 
Re: The Say-Anything Salesperson Is a CRM Killer 3  Imoyse   2013-06-01 08:18:55 
Re: CRM Vendors Are the Worst CRM Practitioners 2  Imoyse   2013-06-01 08:16:21 
Re: Siebel at 20 2  Siebel_Observer   2013-05-30 08:30:51 
Re: Economics Imitates Life, and Life Has a Lot to Do With CRM 2  Danielyhkim88   2013-05-11 15:20:03 
Re: Why Mobile CRM Rules 3  JohnPaterson   2013-04-29 07:20:26 
Re: Hoopla: It's a Brand New Sales Game 2  rcowen   2013-04-25 08:24:05 
Re: The Hidden Risks of Mobile CRM, Part 2 2  mikerich61   2013-04-24 06:37:34 
Re: 5 Things That Kill CRM ROI Dead 2  bradhodson   2013-04-12 12:58:01 
Re: Don't Rebuild Those Silos! 2  murraydunn   2013-03-29 09:09:14 
Re: The Time of a Mobile Ad's Life, Part 1 2  Treepodia   2013-03-15 10:15:00 
Re: Benioff's Social Proof 2  kerryritz   2013-03-07 07:51:33 
Re: Secrets for Speeding CRM Time to Value 2  bradhodson   2013-02-26 19:57:40 
Re: Big Data for Marketing 2  wilcoxaj   2013-02-22 14:59:15 
Re: Rethinking the Service Paradigm 2  rbacal   2013-02-06 07:10:22 
Re: Keys to Successful Mobile CRM 2  mikerich61   2013-02-01 02:20:56 
Re: We'll Call You: Putting an End to On-Hold Misery 2  johnvin9   2013-01-30 19:06:30 
Re: Sales Productivity 2  jheath3   2013-01-30 15:08:16 
Re: Machine Learning, TDA and the Future of Invention 2  JPNarowski   2013-01-23 10:21:26 
Re: 2013: The Year of Mobile CRM, Part 2 2  mikerich61   2013-01-23 08:05:56 

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