E-Commerce Times Talkback
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Catalogs have proven to be a catalyst for online retail success. According to industry
analysts, retailers that already had catalog operations in place have effectively adapted
their offerings -- including known brands, sheer size and developed distribution networks
-- to consistent success online.
From a consumer's point of view, this sounds like a great idea - to efficiently market products to consumers based on consumer buying behaviour. But, old habits die hard. Unless there's a way to save or store the catalogues for future viewing without having to go through numerous steps of logging in and out again, printed catalogues are still very much preferred. I would still like to flip through the colourful pages of the catalogues of my favourite stores!