E-Commerce Times Talkback

Re: Don't Give Discount Holiday Shoppers Any Reasons to Walk Away
Posted by: Charles Wiedenhoft 2009-11-17 04:24:34

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The holiday shopping season is rapidly approaching, but optimism is fading for many online retailers, with sales growth expected to trend negative through the remainder of the year. As frugal shoppers continue to cut back on discretionary spending, retailers have responded with deep discounts and special offers. These promotions will have varying degrees of success due to competitive pressures that are pushing down prices, as well as the explosive growth of coupon and comparison shopping Web sites.

Timely post...but dont forget to follow up
Posted by: Charles Nicholls 2009-11-17 04:39:04 In reply to: Charles Wiedenhoft

A timely post. It’s worth also remembering that remarketing to website abandoners is VERY effective in boosting conversion rates. A series of well written and timely email follow ups can recover 50% of abandoned shopping carts. There’s a free tool which can help with this at www.seewhy.com/atfree.