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Bloomberg Caught With Hands in the Customer Data Jar
Financial institutions paying $20,000 a year for an information service might reasonably expect that their own personnel's activities wouldn't be subject to monitoring, so the outrage of Bloomberg customers whose data was combed by reporters is understandable. Bloomberg drew the blinds after news of the breach emerged, but that won't eradicate a very sour taste from a lot of customers' mouths.
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Sorry, the CRM Niche Is Full at the Moment
Yes, customer relationship management solutions are vital for organizations, and social CRM has now worked its way into the mix. So why would any software company want to introduce a new set of CRM tools into what's becoming a very crowded enterprise segment? For businesses considering that question, there are other ways to use technology and data to assist customers on their buying journeys.
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