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Creating Exceptional Customer Experiences, Both Coming and Going While technology will never be able to replace the experience of in-person interaction with customers, marketing automation solutions have the ability to make inbound marketing an integral part of campaigns and can support the flexibility to react immediately to a customer's latest action, regardless of the channel. Join the Discussion  CRM for Financial Services, Part 2: Keeping the 'R' in CRM As CRM evolves to building improved customer affiliations, it appears that the opportunity for vendors to meet future requirements is still wide open. Financial firms could well gravitate from home-grown CRM systems to those provided by vendors whose expertise may facilitate more dynamic and nimble systems and cutting-edge technologies such as SaaS and cloud computing. Join the Discussion

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