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Transit CRM: Creative Ways to Get Citizens on Board There are a host of reasons for government-run transit operations to persuade citizens to ride -- notably, acquiring extra revenue to stretch budgets -- and many are employing innovative customer service and marketing approaches to boost their passenger numbers. Join the Discussion  To Keep Customers Coming Back, Get Personal Customers are more likely to come back and buy again from your site if they have a personalized shopping experience, suggests Bob Cell, CEO of MyBuys. What they want is a more relevant personalized experience that suggests items that they want rather than what the retailer is trying to sell. Join the Discussion

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