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Tuesday - October 14, 2014
salesforce.com-lightning
With one user interface to rule all app development -- whether for a PC or a smartwatch -- Salesforce1 Lightning supports both ease of use and speed. Mobile app development has become much more democratized, said Salesforce.com VP Scott Holden. "Now anyone can throw on a hoodie and build a great app." We're not quite sure what part the hoodie plays, though. [More...]

Friday - October 10, 2014
The old saw is that sales is a numbers game. That's kind of true -- but less so every passing year. In reality, it's becoming a productivity game: How can we make the sales people in our businesses as productive as possible? The key is to make marketing people as productive as possible, too -- which they're becoming, thanks to the advent of better software and smarter ways of using it. [More...]

Thursday - October 9, 2014
Verizon Wireless may be bitterly regretting the challenge Verizon made to the FCC's Net neutrality rules. There's little doubt competing wireless providers are. Verizon in 2010 sued the FCC over its mandate that ISPs treat all Internet data the same. The D.C. Circuit Court of Appeals this year agreed with Verizon and struck down the rules. Now the FCC is putting it all back on the table. [More...]

INSIGHTS
OOW2014
Wednesday - October 8, 2014
oracle-openworld-2014
Selling features when describing new hardware makes sense. Speeds and feeds are what hardware is all about. Even when discussing databases and middleware, it makes sense. Still, the application space is the new battleground, and when feature discussion bleeds into apps, all you get is an incomprehensible pile of attributes and a less-than-clear understanding of benefits. [More...]

Tuesday - October 7, 2014
Salesforce.com on Tuesday unveiled two new products: Sales Cloud1 and Service Cloud1. The company has a long history of product offerings in these areas, but these new iterations have been designed to address the radical changes in the sales and service space -- namely, the emergence of social and mobile. They also are primed for action when the Internet of Things goes mainstream. [More...]

Monday - October 6, 2014
Other parts of business have reoriented around data, but sales and marketing have been allowed to function as though they're black arts, with their practitioners going about their trades mysteriously, doing things for reasons only they know. Sometimes the result is a great quarter. Other times, not so much. Sales and marketing generate metrics, but many managers rely on instinct and experience. [More...]

Thursday - October 2, 2014
Gartner's Hype Cycle Report, which looks at new technologies as they make their way through the inevitable gauntlet of media hype, is now in its 20th year. The various stages are aptly named, and many tech observers are painfully familiar with the early ones. The hype cycle starts with innovation, rapidly moves into the peak of inflated expectation, and then sinks in the trough of disillusionment. [More...]

Wednesday - October 1, 2014
There was a lot to like at Salesforce ExactTarget's Connections 2014 user conference in Indianapolis last week. Now all that's needed is a shorter name. The words "marketing cloud" need to be fitted in there too, but I forget how. Perhaps it's ExactTarget's Midwest roots, but I can see a genuine concern for the customer emanating from the ExactTarget Marketing Cloud and it plays well. [More...]

Tuesday - September 30, 2014
Snow flurries and the smell of pine needles. Eggnog and hot apple cider. Gingerbread men and latkes. Stockings and dreidels. Ornaments and menorahs. Trips to see family, and... visits to the customer service department? The holiday season is upon us, and it isn't complete without a customer service interaction or two. Remember when there was an actual customer service counter in department stores? [More...]

Monday - September 29, 2014
Sales people love leads. They want lots of them, and they want them now. The more leads, the more money -- because sales is a numbers game, right? Well, yes and no. Some believe in an equation that says X number of leads will produce Y number of closed deals. If you make X greater, Y will be greater, too, right? That's a quaint thought, but it's not the way it works. [More...]

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