Connect with CRM Systems Integration Decision Makers ∑ ECT News Network's INSTA-LEADS ∑ Click to Learn More!
Welcome Guest | Sign In
CRMBuyer.com
Archives
INSIGHTS
OOW2014
Wednesday - October 8, 2014
oracle-openworld-2014
Selling features when describing new hardware makes sense. Speeds and feeds are what hardware is all about. Even when discussing databases and middleware, it makes sense. Still, the application space is the new battleground, and when feature discussion bleeds into apps, all you get is an incomprehensible pile of attributes and a less-than-clear understanding of benefits. [More...]

Tuesday - October 7, 2014
Salesforce.com on Tuesday unveiled two new products: Sales Cloud1 and Service Cloud1. The company has a long history of product offerings in these areas, but these new iterations have been designed to address the radical changes in the sales and service space -- namely, the emergence of social and mobile. They also are primed for action when the Internet of Things goes mainstream. [More...]

Monday - October 6, 2014
Other parts of business have reoriented around data, but sales and marketing have been allowed to function as though they're black arts, with their practitioners going about their trades mysteriously, doing things for reasons only they know. Sometimes the result is a great quarter. Other times, not so much. Sales and marketing generate metrics, but many managers rely on instinct and experience. [More...]

Thursday - October 2, 2014
Gartner's Hype Cycle Report, which looks at new technologies as they make their way through the inevitable gauntlet of media hype, is now in its 20th year. The various stages are aptly named, and many tech observers are painfully familiar with the early ones. The hype cycle starts with innovation, rapidly moves into the peak of inflated expectation, and then sinks in the trough of disillusionment. [More...]

Wednesday - October 1, 2014
There was a lot to like at Salesforce ExactTarget's Connections 2014 user conference in Indianapolis last week. Now all that's needed is a shorter name. The words "marketing cloud" need to be fitted in there too, but I forget how. Perhaps it's ExactTarget's Midwest roots, but I can see a genuine concern for the customer emanating from the ExactTarget Marketing Cloud and it plays well. [More...]

Tuesday - September 30, 2014
Snow flurries and the smell of pine needles. Eggnog and hot apple cider. Gingerbread men and latkes. Stockings and dreidels. Ornaments and menorahs. Trips to see family, and... visits to the customer service department? The holiday season is upon us, and it isn't complete without a customer service interaction or two. Remember when there was an actual customer service counter in department stores? [More...]

Monday - September 29, 2014
Sales people love leads. They want lots of them, and they want them now. The more leads, the more money -- because sales is a numbers game, right? Well, yes and no. Some believe in an equation that says X number of leads will produce Y number of closed deals. If you make X greater, Y will be greater, too, right? That's a quaint thought, but it's not the way it works. [More...]

Thursday - September 25, 2014
Pebble Steel Smartwatch
Smartwatches are not known for being big productivity tools -- in fact, they're not known for much of anything, yet. As with smartphones and tablets, Apple seems to have the right formula for making smartwatches must-have devices, and when that happens, CRM no doubt will find a place on a lot of wrists. SAP and Salesforce already are showing us the way. [More...]

Wednesday - September 24, 2014
Sales forecasting never has been easy, and over time it has gotten a lot harder. This brings up a couple of points that every sales manager and CEO has to deal with: how to forecast deals and how to track them. Forecasting has gone through several generations of approaches that have been tied directly to sales practices. Unfortunately, some of us have been reticent to change practices. [More...]

Tuesday - September 23, 2014
Just as businesses used to fool themselves into believing they controlled the customer conversation, many businesses today think they define the customer experience. They think that by assembling the right combination of processes, environment and people, they can develop an experience that will delight the customer. The B2B customer, however, typically has a well-defined experience in mind. [More...]

Facebook Twitter LinkedIn Google+ RSS